Titanfall Arcade is a bizarre marriage between Respawn, Electronic Arts, and Atari — one that modifies ancient, awesome arcade games by adding the brute force of a Titan mech. It's a simple thing, but it's amazing to see games players understand so intimately turned on their head.
It's sort of unbelievable that this is a real thing, so IGN contacted the people who made Titanfall Arcade to find out more about the advertising promo.
“We wanted to pay homage to the humble beginnings of first-person shooters,” Matt Stafford, associate creative director at Heat, EA’s agency of record. “So, naturally, Atari was the ideal partner. We’re glad they were digging the idea too. Titanfall Arcade wouldn’t be nearly as good if they weren’t on board.”
The idea was to mash together gaming’s next big thing with the purest of its action roots. It's a promotion that's more than your usual ad, something that connects directly with the audience Titanfall's going for -- people who love games. “The idea just snowballed from there.”
Centipede will feature the Quad Rocket.
Senior art director Nichole Berger told IGN, “We chose Asteroids, Missile Command and Centipede because there’s still a very strong nostalgia for these titles. They're the ancient ancestors of today’s incredible sophisticated first-person shooters. It was also important for us to choose games that could really show off the unique weapons and abilities the Titans have in Titanfall.”
All three modified Atari games feature some form of Titanfall weaponry as part of its super-powered gameplay.
Asteroids, the first game debuted, features the Arc Cannon, which obliterates rocks in its straight-shot path. “Missile Command will feature the Vortex Blocker; a defense mechanism that sucks-up incoming missiles and spews them back out into other missiles trying to take out your cities,” Berger explained. “And Centipede will feature the Quad Rocket; a weapon that launches four rockets at once, allowing you to obliterate multiple sections of the Centipede and break through any mushrooms blocking your way.”
It’s unlikely we’ll see any more games, of course, with the proper release of Titanfall looming. “But who knows, if you start a petition and get thousands of people to sign it, maybe the powers that be will throw more cash into Titanfall Arcade,” Stafford joked. “Then we can make more games and put a Titanfall Arcade in every Chuck E. Cheese across America. “
So which Atari games didn’t make the cut?
“Atari’s 1983 classic: E.T. The Extra Terrestrial,” Berger said. “But then we quickly buried it somewhere in New Mexico.”
Mitch Dyer is an associate editor at IGN. He's trying to read 50 books in 2014. These are the 50. Talk to Mitch about books and other stuff on Twitter at @MitchyD.
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